THE WEDDING PHOTOGRAPHER’S BUSINESS TOOLKIT

TRANSFORM YOUR BUSINESS AND BOOK MORE CLIENTS

The Wedding Photographer’s Business Toolkit gives you our own step-by-step proven strategy to enable you to elevate and transform your wedding photography business!

 

ARE YOU…

…wanting to get into the wedding photography industry but don’t know where to start?

…overwhelmed by the industry and don’t know how to stand out?

…constantly having to negotiate on price and feel under appreciated?

…struggling to find the clients who want to invest in your services

BUT DO YOU…

…want to create a SUCCESSFUL wedding photography business that generates the income you want?

…want to TRANSFORM your business into a brand you’re really proud of?

…want to get a handle on your marketing and find those DREAM CLIENTS?

…want to start charging WHAT YOU’RE WORTH?

 

GREAT NEWS!

We know exactly where you are, we really do!
We’ve been there ourselves and know exactly how it feels!
And we’re here to help you every step of the way.
Our wedding photography journey spans over 15 years
documenting 350 + weddings
serving clients around the world
with 12 years devoted to the luxury market.

 

So, what if we could help you fast-track your journey and teach you everything we’ve learnt ourselves so that you can take your business to the next level?

To help you create an awesome and unique brand that targets your dream clients and gives you a business that you’re proud of and a life you really want?


This is what The Wedding Photographer’s Business Toolkit will give you!

  • Are You Ready to

    TRANSFORM YOUR BUSINESS?

    Please get in touch if you're ready to move your business to the next level. We're hear to chat to you about your business and offer advice about how best to move forward.

    YES! SIGN ME UP

 

WE’RE PIPPA & IAN

We are multi-award-winning wedding photographers with a reputation as one of the leading photography businesses in the UK.

We work with many of the world’s greatest wedding and event planners and stylists. Our work has been featured in many publications including Vogue and Harpers Bazaar.

For over 15 years, our wedding photography business has thrived. Even through the 2008 recession, we adapted and grew our business despite challenging times. Our journey has taken us on many adventures around the world, including Tanzania, Ghana, Jaipur, Monte Carlo, and St. Tropez…and we have learned so much along the way.

We understand what is required to build a unique photography brand within a highly competitive industry, that attracts your dream clients and creates a profitable business.

KIND WORDS FROM THE BEST IN THE BUSINESS

What are leading wedding professionals saying about us?

BRUCE RUSSELL
WEDDING & EVENT PLANNER
I aspired to work with Pippa Mackenzie… it was about working with people who I felt had a great reputation… who could really work with me, to be flexible, to adapt to what I needed but also to adapt to what the client wants. With Ian and Pippa there’s nothing to worry about… it’s about attention to detail but also taking that service from the moment they meet you, the moment that enquiry comes in, communication to post editing… it’s a testament to their reputation.
JULIA DOWLING
MANAGING DIRECTOR,
SNAPDRAGON | LONDON
We’ve had the privilege of working with the wonderful Ian and Pippa and their talented team on a number of magnificent events in a number of countries. [They] have mastered the theatre of presenting photographs back to a couple… this is a truly personal approach, and a unique one which adds real meaning to their work. Pippa and Ian are just world class. They’re lovely to work with and always add an element of fun to any event that we work on with them. But they always remain incredibly professional.
SOPHIE PRESTON
FREELANCE WEDDING PRODUCER
Their breadth of knowledge is absolutely immense when it comes to wedding photography and the wedding industry… They know what clients need, probably more than the clients know themselves. They are such a pleasure to work with and they’ll be able to guide you in the knowledge of exactly what we need as planners and what the client needs… they have a whole other level of experience… I hope this gives an idea of how high I and other professionals in the industry hold them in regard.
  • HOW CAN THIS COURSE HELP YOU?

    If you’re wanting to become a wedding photographer or if you’re already one but feeling overwhelmed and struggling to create a profitable business, then THE WEDDING PHOTOGRAPHER’S BUSINESS TOOLKIT is for you. It will help you get to grips with every aspect of running a successful and thriving wedding photography business.

BRANDING

Get clarity on who you are and who your ideal client is. We share our ‘5 Step Branding Process’ to help you identify the core values of your business and find out who exactly will get what you do and book you.

MARKETING

Understand where your ideal clients hang out and how to attract them. We’ll explain the marketing funnel and show you how to identify the specific marketing streams that will work for your unique brand.

CUSTOMER SERVICE & ADMIN

Understand the client relationship and the importance of creating a great experience. We share with you some of our own working documents and email templates and take you through our step by step admin process from first contact to delivery of edited photographs and albums.

PRICING

How much should you charge? We share our own pricing strategy and show you how to work out exactly what you should be charging your clients. We also show you how to upsell after the wedding and feel good about doing it.

PORTFOLIO

Learn how to create a great style and build a strong portfolio. We show you all the different wedding photography styles and explain the ways you can build your portfolio, even if you haven’t yet photographed a wedding.

YOUR WEBSITE

Learn how to create a great website that converts potential clients to booked clients. We explain the importance of a great UI (User Interface) and why a great UX (User Experience) translates into bookings. We also share up-to-date SEO strategies for 2020 that will help you rank higher on search engines.

YOUR PRODUCTS

How to build a strong family of products that will sell. We explain why albums and books are an important part of what you offer. We discuss all the different kinds of products available to you and how to choose what products fit with your brand.

PHOTOGRAPHING A WEDDING

We show you how we photograph a wedding day from start to finish. We show you what’s in our bag and share lots of tips and strategies to make the day run as smoothly as possible.

DESTINATION WEDDINGS

Find out what you need to consider if you want to be a destination wedding photographer. We discuss the unique challenges that come with photographing destination weddings and show you what’s involved with shooting away from home.

TAKE A LOOK AT WHAT’S INCLUDED

We’ve spent over 6 months putting this course together for you, merging everything we have learnt over 15 years. It covers every aspect of running a successful wedding photography business and shows you how to transform your business into one you’re truly proud of.

 

10 Modules & 40 Comprehensive Video Lessons

The course is structured into 10 modules and 40 comprehensive, video lessons. We take you through each lesson, step by step, so they’re easy to follow. Each lesson is jam packed full of info so be sure to have your notebook ready.

11 Hours of Learning

This really isn’t a course that skims over the detail. We take you through each module personally and share with you our experiences from over 15 years in the business. This course is designed to give you the head start that we didn’t have.

Downloadable worksheets and documents

There are over 60 pages of PDF downloads. Worksheets, to-do lists, templates, helpful hints, useful links. We’ve tried to include as much helpful information as we can to give you the tools you need to transform your business in something awesome.

BONUS!! Private Facebook Group

As well as this amazing course, you also get free access to our private Facebook group for this course. The group will be full of others going through the course as well as wedding photographers who’ve already completed it and have started to implement what they’ve learnt into their own business. It’s a place to share knowledge and help each other. Of course we’ll be in there answering any questions you have and offering guidance and encouragement.

BONUS! 50% of Studio Ninja

Now this is an amazing BONUS DISCOUNT on a fantastic piece of business software. Studio Ninja is one of the best Client Management solutions for wedding photographers. It will help you organise your workflow and keep all your client information up to date. When you sign up to the course you will get 50% of your first years subscription to Studio Ninja.

KIND WORDS FROM THE BEST IN THE BUSINESS

What are leading wedding professionals saying about us?

ANA – ANA SOARES PHOTOGRAPHY
It’s full of relevant knowledge and also Pippa and Ian’s insights and stories and incredible experience in business as photographers… I can truly say that they know tons… This course gave me much more clarity and also the right mindset and motivation to pursue my own business.
CARLY – H&R PHOTOGRAPHY
It is quite frankly incredible! They have laid down their whole business, bit by bit, broken it completely down and explained it to you in really easy to understand terms, so that you can apply it to your own business… Literally every single thing that you might think of that you need is on that course.
LISA – STEELSTAR PHOTOGRAPHY
The course materials are broken down into steps that are really easy to follow. At times it feels like it’s written just for me… They both have very different backgrounds and that’s really clear from the content. It’s almost like having someone there to hold your hand and guide you… I really wouldn’t hesitate.
JAMES – STORYTELLERS WEDDING PHOTOGRAPHY
This course really has been amazing… I’ve come away with an amazing workflow that works for me and works for my clients. I’ve learnt so much about appealing to my perfect client, marketing and giving them the best possible experience. The beauty of this course is it’s mine to keep for as long as I like.
  • COUNT ME IN!

    Great! If you’re ready to dive in and start learning, you’re well on your way to that transformation you so dream of having. We truly believe this will be the best investment you’ve ever made in your business so far, We can’t wait to begin this amazing journey with you.